Popular logos2/1/2024 ![]() As a result, new design trends are created and the overall standards in design yet again evolve. Each of these factors influences our popular culture, and thus our tastes and perceptions. The many lessons to be learned in a logo's design evolutionĮvolutions in logo design and design as a whole are a testament to changes in society, technology, and coming generations. This design also makes it easier for their team of designers to manipulate and play with the Google logo for their online marketing campaigns, including themed Google Doodles. The 2015 sans serif iteration aimed to cement Google’s brand identity as friendly, approachable, and simplistic. This 1999 design would remain in place for about 10 years, eventually dropping the overcast to better align with the evolving design trends. She gave the wordmark a slight overcast, elongated the typeface, and dropped the exclamation point. In 1999, designer Ruth Kendra stepped in to show the world Google’s full potential. However, only a year would pass before the next redesign. ![]() It wasn’t until 1998 when we were introduced to the first official, now-classic Google logo - the colorful wordmark with white space. And while it hasn't deviated much in terms of color and placements, its previous iterations are internet time capsules. Google’s logo has gone through quite the beautification process. Starbucks’ new logo is fresh and holds up beautifully to today’s design standards. The change in composition and coloring make the logo feel bright, elegant, and lively. By removing these heavy black details, Starbucks brought new life into its logo. In 2011, Starbucks opted to drop its wordmark and modify its black monochrome siren to take on a green and white color scheme. This leads us to the present-day logo design. ![]() In the 1992- 2011 design, we get a another small shift in design - moving to a close-up of the siren and a change in typeface. This is when we see the first redesign of the siren, wordmark of the brand, and incorporation of the green and white color scheme. In 1987, we see the first inklings of the logo we know today. And while the 1971-1987 design is different, it’s clear that Starbucks still had a ways to go to get to the current, world-famous logo. Originally, Starbucks was a local Seattle-based coffee shop, so a traditional, monochrome design suited the current time, audience, and brand identity. While it may seem like the famous green and white siren Starbucks logo has been around forever, they didn't start with this design. The present design is soft and fluid, using color to evoke both movement and unity as well as an emphasis on the W through layout spacing. The earlier logo is muted and harsher, while the newer logo demonstrates the shift to soft and ‘gummy’ 3D design trends we often see in today’s illustrations and icons. The stark difference between the 2013-2019 design and the current logo is particularly fascinating. Looking at the logo variations, we see that each iteration was likely influenced by the particular time's design trends. If you grew up with one of those old massive desktops with dial-up and your parents never cared to purchase the latest software release, you're probably familiar with the 1995-1999, 1999-2003, or 2003-2007 logo designs.Įach of these is a testament to the advancements in digital technologies and arrival into the age of the internet and, well, good taste. Think back to your childhood and you’ll certainly remember at least one rendition of the Microsoft word monogram logo. Microsoft Word's logo evolution is something many of us are familiar with. An elegant and vintage design is fitting for their timeless brand. The Coca-Cola logo is one of the best logo wordmarks because the company Coca-Cola itself is aware of its cultural significance. Perhaps their team made several iterations before they realized that they’d already perfected the design back in 1941. This is a fascinating peek into a designer's process. By 2003 the logo was no longer revered as fresh and bold - it appeared clunky and dated. Yet, as the millennium came upon us, fashion, design, and culture trends evolved. With the bolder type font and straightened glyphs, the 1987-2003 design embodies the flirty, bold yet simplistic design tropes of 1980s American advertising with its bright cherry red wordmark. ![]() While there was nothing particularly wrong with the 1987-2003 logo, it’s still a product of its time. While many brands are embracing throwback logo designs now, Coca-Cola has kept their logo fairly consistent since reverting back to the 1941 design style in 2004. Coca-Cola leans into nostalgia by using a throwback to a previous design for their current logo.
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